Corporate Logo

Hospital Brochure

Greater Baton Rouge
Surgical Hospital

The Greater Baton Rouge Surgical Hospital contracted us to develop a corporate image and business collateral for their new operation. We were given a specific set of guidelines to follow. All of the owners of the hospital, except one, are African American. They wanted an image, which was ethnic, but not too ethnic. The symbol they were looking for would be specific to their culture but not too specific as to alienate any group of people. After many samples were provided, we came up with the image of the acacia tree in front of a setting sun. Through our research, we found the acacia tree symbolizes the circle of life to the native Africans. It often is the setting of traditional ceremonies. In America, an image of a tree symbolizes growth, and health. When this idea was pitched to the clients, they knew this image was for them. The species of the tree is specific to the African culture but the image of a tree is universal.

Upon completion of the corporate identity, we designed the hospitals stationery package consisting of business cards, letter head and envelopes, then followed up with a direct mail marketing campaign for the“open house”, the “grand opening” and an informational brochure to be sent to potential customers.