Baton Rouge
graphic designer, graphic design in Baton Rouge
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Corporate
Logo |
Stationery
Package |
Business
Collateral |
Pala
Group
Pala Group, one of the five largest commercial builders in Baton Rouge,
has been in business since 1973 and they wanted to modernize their
company’s identity from their original design. The logo needed
to be designed where it could be easily retrofitted into existing
advertisements.
We began researching the history of the company and the origin of
their name. During our research, we found the company originally adopted
the acronym PALA from the location of their first office, Port Allen,
Louisiana. We also learned their company is owned by a minority family
of Spanish decent. After subsequent meetings with the company and
researching their ancestral language, we discovered that pala, translated
to English, means shovel. With the obvious relationship between a
shovel and construction, we decided to pursue this idea to help define
the concept behind their new identity.
Upon completion of the new logo, we applied it to all of their business
collateral, website, vehicles and signage. |
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